As a business owner you know far more about it than your SEO ever will. You’re a golden source of advice and information so shouldn’t be surprised if you get asked a lot of questions. Reading through new content before it goes up on your website, checking for inaccuracies – these are all beneficial to you. But what happens when it seems you’re doing all the work?
We know some SEO companies who offer article submission services. They submit articles for you to build links and brand awareness – all well and good so far. Now you’d think that hiring a service like this, a copywriting service, they would research and write the article – oh no! They get you to write your copy, then they ‘optimise’ it and submit it for you. Let’s look at a breakdown of the time involved:
Research and Writing – 3-6 hours.
Optimisation – 1/2 hour tops
Submission – 1 hour
So you spend a day putting your content together, they add a keyword link and an optimised title and submit it to their favoured syndication services, which quite possibly are free. You’ve done the hard part but get charged the full fee – in this case over £500.
SEOs like this amount to consultants, but they haven’t been hired to do a consultants job – they’ve been hired to do the legwork. Make sure of this distinction before you hand over your cash.
great post !!!