Like so many industries, some SEO and web design agencies outsource work abroad. Of course, this means that the work gets done quickly and I’m sure that many overseas developers and SEOs are very good. However, be aware that there are some downsides.
A marketer based abroad may not have the same grasp of your business as someone from the UK. Cultural differences, language differences or simply not being familiar with your product could turn your job into a numbers game. Make sure whoever is working on your account knows your business and your aims.
If your work has been outsourced abroad, you’re never going to get a direct line to anyone actually working on the account. You’ll have to go through an account manager – this is normal for a lot of companies, but be aware that the wait time on any of your questions could be longer than if your developer were sat in the next office.
If you’ve paid for copywriting, make sure someone with an excellent grasp of the english language carries it out. We’ve seen websites where the owner has had to re-write the copy themselves because what came back from their web company was so poor.
Finally, if your web company outsources work, rest assured they’re making a tidy profit. What costs you £500 is probably sold on for £100 to a country where wages are far lower. Don’t pay over the odds for your service.
